IO Insight is the reporting and intelligence component of Skyfii’s IO platform. Helping you understand and visualise your visitor behaviour through venue analytics – empowering you with an ability to measure key aspects of the performance of your facility.
Data-driven insights, informed business decisions
Discover more with venue analytics and learn how visitors interact with your organisation and the world around them.
IO Insight represents the new standard in venue analytics, delivering compelling insights within an intuitive, configurable cloud-based reporting dashboard, filled with a range of reports designed to empower data-driven decisions within both marketing and operations teams.
Intelligent visitor and venue analytics
Go far deeper than traffic counting and experience compelling insights capable of transforming every aspect of your business. Analyse unique visitor flows, compare the behaviours of different customer segments, optimise your conversion pipeline & derive shopping preferences based on how visitors interact with your venue.
Online to offline attribution
IO Insights helps you evaluate the impact of digital channels on physical activity in your venue by correlating visitor traffic data to sources like point-of-sale and website activity. Connect the dots between your digital campaigns and venue traffic to improve how you measure campaign ROI.
New Feature – Social Dashboard
Visualise your social media data in a comprehensive dashboard, defining best practise through a clear understanding of the success of your campaigns. More importantly, see the impact your online sentiment has with your in-store visitation – connecting your online impacts to real-world results.
Management & collaboration tools
IO Insights ensures your data is in the hands of key stakeholders and secure from unauthorised access through some of the most powerful collaboration and user/role access settings available. Experience more efficient decision-making through scheduled reports, automatically delivering key insights and impacting every part of your business.
Essential venue analytics’ reports for marketing & operation teams
Measure unique visitor counts and identify your peak visitor times
Use geo-fencing technology to define areas of interest for analysis
Visualise the most travelled paths and popular destinations in your venue
Measure sessions and analyse which sites customers visit using Wi-Fi
Analyse the conversion funnel for your venue, from passerby to till
View visitor movement in real-time on your venue map
Understand how customers spend their time and engage with your venue
Segment visitor activity and traffic to analyse the impact of marketing campaigns