Platypus retail store improves visitation and conversion using Skyfii solution

Platypus delivered proximity triggered campaigns to visitors as they entered in venue, to drive awareness and store visitation. As part of this integrated campaign, the store wished to deliver an EDM to segmented consumers identified across Market City’s registered database.

IO Connect, Skyfii’s guest Wi-Fi and database platform was utilised to deliver a promotional coupon to Market City’s visitors. As visitors entered the shopping centre and registered to the guest Wi-Fi a landing screen would display the coupon.

As visitors entered the shopping centre and registered to the guest Wi-Fi a landing screen would display the coupon. This 20% off voucher would then incentivise customers to visit Platypus Shoe’s store, with the campaign running for one week….

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