Tag

analytics Archives | Skyfii | Data integration, visitor analytics and marketing tools

Cultural Centre Solution Guide

By | Solution Guide | No Comments
Connect with your Visitors, Improve the Experience

It used to be difficult to know how visitors move in around cultural centres. Now with Skyfii you can use WiFi to collect and analyse data around people’s movements. You can also use it to communicate with visitors using content that’s relevant to where they are, and what they’re doing.

See how long your visitors spend in your cultural centre, where they dwell, and how effective way-finding signage is. Track time spent within a particular zone to understand most popular attractions. Quickly spot busy areas and dead zones.

Skyfii’s solutions will provide the data you need to better plan for new centres, and better manage facilities. It will also give you the insights you need to inform design and development decisions.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: CULTURAL CENTRE SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

QSR Solution Guide

By | Solution Guide | No Comments
Connect with your Customers, Grow Sales

It used to be difficult to know exactly who your customers are, how long they wait to be served and how they respond to your marketing efforts. Not anymore. With Skyfii you can use guest WiFi to collect and analyse data about people’s movements in and round your store and match it up to what they’re doing online.

This means you can use make informed decisions about how to improve the customer experience, increase store visits and dwell time, sharpen your marketing and drive revenue. You can also use it to build brand loyalty with your customers using content that is relevant to where they are, what they like and what they’re doing.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: QSR SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

Airport Solution Guide

By | Solution Guide | No Comments
Use Smart Data to Improve the Passenger Experience
Image of Skyfii's airport solution guide

It used to be difficult to know how passengers move in and about airports. Not anymore. With Skyfii you can use WiFi to collect and analyse data about people’s movements. You can also use it to communicate with passengers with content that’s relevant to where they’re, and what they’re doing. This will both improve their experience and help drive revenue.

See passengers’ travel time between zones where they dwell, and how effective way-finding and advertising signage is. Track wait times at customs and immigration and at baggage claim. You can also quickly spot bottle necks and dead zones. Skyfii’s solution will give the data you need to better plan for new stores, allocate resources and better manage terminal facilities. It will also give you the insights you need to inform design and development decisions.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: AIRPORT SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

Cities & Municipalities Solution Guide

By | Solution Guide | No Comments
Connected Cities, Smarter Growth

Making decisions about how you manage, design and develop public facilities is difficult when you’re just guessing how people use them. With the Skyfii solution you can get the facts you need through analysing and collecting data from WiFi. It will show you who’s coming in and out of our public spaces and amenities, and whether they are residents or visitors. You’ll also see how they move around, and find out how things like weather, events and traffic congestion affect usage of spaces.

You can also use it to engage people with content that’s relevant to where they are, and what they’re doing.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: CITIES & MUNICIPALITIES SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

Retail Solution Guide

By | Solution Guide | No Comments
Connect with your Customers, Grow Sales

In retail it’s difficult to know exactly who your customers are, how often they visit and how they respond to your marketing efforts. Not anymore. With Skyfii you can use guest WiFi to collect and analyse data about people’s movements in and around your stores and match it up to what they’re doing online.

This means you can make informed decision about how to improve your product and pricing mix, your displays, your marketing and your bottom line. You can also use it to engage with customers and deliver content that is relevant to where they are, what they like and what they’re doing.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: RETAIL SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

Education Solution Guide

By | Solution Guide | No Comments
Connected Campus, Better Management

It’s hard for educational facilities to make design and development decisions based on guesses or unreliable data. Now with Skyfii you can collect and analyse data about people’s movements and then make more informed decisions.

Through our smart WiFi solutions, see how many people use and move around your campus. See which facilities are most used – right down to individual class rooms, lecture theatres and cafes. Use additional data sets and see the effect of weather, holidays and events, so you can better allocate resources and timetables. Better yet, use this information to delivery content relevant to where they are or what they’re doing.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: EDUCATION SOLUTION GUIDE

Input your email address below to access this resource. You will recieve a unique link via email.

Aliansce Shopping Centres

By | Customer Story | No Comments
Leveraging the IO Platform for Data-driven Marketing

Aliansce sought to deploy a leading Wi-Fi solution capable of providing their customers with high quality wireless internet access and enabling the acquisition of a database of registered customers. To complement the solution, the company required an integrated software service capable of delivering a seamless Guest Wi-Fi experience, whilst consuming Wi-Fi data and other data points, with the ability to use this information for critical data analytics and targeted contextual marketing.

WANT TO SEE MORE?

This resource is available by email only.

DOWNLOAD: ALIANSCE SHOPPING CENTRES

Input your email address below to access this resource. You will recieve a unique link via email.

Australian retail

The Australian Retail Landscape 2017

By | BLOG | No Comments
The Australian Retail Landscape 2017

Challenges to the Australian Retail sector are well recognised: soft demand resulting from reduced discretionary spending due to economic conditions, and increasing competition particularly with the rapid growth of online channels, which lack the fixed costs of retail venues. Several high-profile retail chains have recently gone into administration, and retail shares have been hit hard by the imminent arrival of Amazon Go in the Australian Retail market, which threatens to upend traditional bricks-and-mortar retail strategies with a highly efficient and optimised supply chain, reduced pricing and greater choice. Other overseas retail giants such as Kaufland are also planning an entry into the Australian marketing in the near future.

Whilst some retailers have responded with loyalty programs and greater attention to on-line channels, many lack an awareness of visitor numbers and profiles in their stores. Venue visitor analytics provide insights to Australian Retail together with an opportunity to build customer loyalty and drive conversion – essential not just for competitive advantage but many cases for survival, particularly given Amazon’s pedigree in data analytics and data driven marketing. Measuring the effectiveness of marketing campaigns permits continuous improvement and optimization.

From a consumer perspective, a well-functioning guest Wifi facility is not simply a desirable convenience; it also provides a channel to receive value in the form of incentives, promotional offers, or meaningful information, and encourages measurable dwell time and expenditure gains. For a retailer or shopping mall operator guest Wifi provides the ability to collect detailed information on customers and their behaviour, as well as opportunities to engage with customers and influence behaviour via targeted messaging and to measure attribution: the impact of marketing campaigns on visitation in venues. 

How Skyfii helps to address these challenges and beyond

Skyfii is an Australian-based retail analytics and data-driven marketing company with a global footprint and customers across South Africa, Europe, South America, North America in addition to our base in Australia and New Zealand. Powered by a unique technology, Skyfii provides a sophisticated data platform that enables organisations with physical venues to collect and correlate multiple data sets to map customer behaviour in the real world. With expertise in WiFi and location data, Skyfii provides smart analytics to measure venue performance and marketing solutions to understand and engage customers better. For more information visit www.skyfii.io.

Skyfii addresses a specific need: to improve the performance of physical venues with significant visitor numbers. Typical examples are Shopping Malls, Retail Chains, Smart Cities & Municipalities, Universities, Airports, Hospitals, Galleries, Museums and Exhibitions, and Mass Public Transport.

With a history and pedigree is in delivering value to the Retail sector, Skyfii services are gaining increasing traction in other verticals. For local government and universities, the key drivers are capture of visitor data including location, journeys, and dwell times. Access to this data can be used to optimise resourcing and gain operational efficiencies, and provide superior visitor experiences. This aligns with the Smart Cities and Smart Campus initiatives being driven by governments to drive greater efficiencies and innovation in providing services to the visitors.

The ability to engage with visitors using a variety of channels (SMS, email, etc) based on segmentation, activity, and behavioural triggers allows venues to influence visitor behaviours and offers opportunities to generate advertising revenue via third parties.

Skyfii provides venue operators with the ability to identify their visitors, understand behaviours, increase engagement and enhance user experience – resulting in more visits & greater dwell times which have a strong correlation with increased revenues and/or visitor satisfaction.

Is retail personalisation the answer to Amazon Go?

By | BLOG | No Comments
amazon go and the retail shake up

They’ve made tidal waves in the retail world raising red flags for an industry wondering, what’s next? But Amazon Go isn’t shying away from their plans of a global expansion, with the recent announcement for the launch of services in Australian and New Zealand. For a retail industry with a conservative attitude this must generate concern – being a changing market whose suppliers are stagnant when responding to global technology trends. So what does the market do to respond, replicate?

Well the answer doesn’t necessarily lie in competing at consumer automation. There are opportunities already in the market that can be harnessed. One such unaddressed opportunity is consumer personalisation.

The concept of retail personlisation was researched by TimeTrade and presented in their ‘The State of Retail Report’.  During studies they conducted focus groups centralised around consumer spending habits – identifying that respondents were *4.7% more likely to increase spending if presented with more personalised shopping experiences. From an industry standpoint this equates to a $150 billion revenue increase; achievable through big data.

Big data is becoming a commodity in the current consumer landscape and revolutionising the way industries collect, interpret and use data. Where once thought to be overly complicated and without sufficient purpose, these troves of information are now being harnessed to create outputs benefitting all aspects of business, from operations through to marketing.

At a consumer level, this information can create shopping experiences that are highly engaging and relevant. What can we take away from the wonders of Amazon Go and automation? Well, there is a clearly unaddressed need for consumer personalisation; for retailers to make sense of the data in front of them and create shopping experiences beyond what is confined to a retailer’s normality.

At Skyfii we liken this ability to what is becoming a ‘Smart Store’, where consumers’ smart mobile devices provide the insight and big data that’s being harnessed to create proven return for retailers – centred around personalisation.

So aside from big data, what does personalisation look like?

Imagine the ability to deliver segmented marketing campaigns based on the shopping habits of individual consumers; in the store at the most crucial moment in a consumer’s shopper journey – direct to their mobile phone. Better yet, the campaign is backed by real-time data of their shopping habits; dwell time, conversion, zone affinity and loyalty rates.

Data from Wi-Fi, POS, Foot Counters and other sources is making this possible and it can all be ingested and measured accurately in one platform, providing companies with a true ROI. Creating learnings, improving conversion and importantly, revenue – this is what can be achieved with big data.

In order to compete against Amazon Go, bricks and mortar retailers need to embrace innovation and look to ways that big data can help revolutionise their service offering. History has shown that a lack of innovation is a catalyst for failure.

social marketing

Are your social marketing campaigns working hard enough?

By | BLOG | No Comments
social marketing

You’re getting dozens, if not hundreds of likes for your social marketing efforts, people are digging what you’re putting down. Share, share, love, laugh. It’s all good feedback. But what does that actually mean to visitation of your venue? The ROI for online campaigns is easy to measure when the product or service is also online – click throughs and dollar attribution say it all – but when your business is of the physical variety, how can you tell if all that social engagement is really paying off? The fact is, attributing offline sales to online campaigns is a challenge for even the most tech-savvy businesses.

We can all go through the basics… SMART KPIs will help you measure social marketing campaign effectiveness. You remember SMART? Specific, Measurable, Actionable, Relevant and Timely? Of course you do. But these alone are not enough when attributing online to offline.

Another angle is tracking SOCIAL SENTIMENT. One of the easiest ways to understand if your social marketing campaigns are successful. The good old hashtag is used via all social platforms so it’s easy to track how people are reacting about your campaign. The next question, however, is whether or not your campaign is hustling consumers off their couches and into your venues?

The golden ticket, of course, is SALES.  Perhaps the most obvious way, but also the most tricky. How can you be sure that someone has been buying your product because of seeing your campaign on Facebook? Until recently, you couldn’t. Not accurately anyway. Now, as data analytics for physical spaces becomes a reality, the attribution does too.

But sales isn’t always the only objective of a campaign. Ultimately, you want to know if your social marketing campaigns are driving people to your venue or space. FOOTFALL & VISITATION plays a big role in understanding this correlation and is something you can now measure so long as you have accurate data analytics for your venue. Do visits spike when your campaigns are live? Are some messages more impactful than others? By measuring and monitoring this, you’ll be able to build a robust social strategy that you know works and report results in a tangible way.

The Skyfii IO social dashboard makes this process easy and efficient; providing an easy-to-ingest dashboard with everything you need, right where you need it. Track the social sentiment of each campaign and benchmark against previous results to see where your campaigns have had real-world impact.

Find out more about the Skyfii’s Social Dashboard .