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WiFi Archives | Skyfii | Data integration, visitor analytics and marketing tools

Cultural Centre Solution Guide

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Connect with your Visitors, Improve the Experience

It used to be difficult to know how visitors move in around cultural centres. Now with Skyfii you can use WiFi to collect and analyse data around people’s movements. You can also use it to communicate with visitors using content that’s relevant to where they are, and what they’re doing.

See how long your visitors spend in your cultural centre, where they dwell, and how effective way-finding signage is. Track time spent within a particular zone to understand most popular attractions. Quickly spot busy areas and dead zones.

Skyfii’s solutions will provide the data you need to better plan for new centres, and better manage facilities. It will also give you the insights you need to inform design and development decisions.

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QSR Solution Guide

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Connect with your Customers, Grow Sales

It used to be difficult to know exactly who your customers are, how long they wait to be served and how they respond to your marketing efforts. Not anymore. With Skyfii you can use guest WiFi to collect and analyse data about people’s movements in and round your store and match it up to what they’re doing online.

This means you can use make informed decisions about how to improve the customer experience, increase store visits and dwell time, sharpen your marketing and drive revenue. You can also use it to build brand loyalty with your customers using content that is relevant to where they are, what they like and what they’re doing.

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Airport Solution Guide

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Use Smart Data to Improve the Passenger Experience
Image of Skyfii's airport solution guide

It used to be difficult to know how passengers move in and about airports. Not anymore. With Skyfii you can use WiFi to collect and analyse data about people’s movements. You can also use it to communicate with passengers with content that’s relevant to where they’re, and what they’re doing. This will both improve their experience and help drive revenue.

See passengers’ travel time between zones where they dwell, and how effective way-finding and advertising signage is. Track wait times at customs and immigration and at baggage claim. You can also quickly spot bottle necks and dead zones. Skyfii’s solution will give the data you need to better plan for new stores, allocate resources and better manage terminal facilities. It will also give you the insights you need to inform design and development decisions.

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Cities & Municipalities Solution Guide

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Connected Cities, Smarter Growth

Making decisions about how you manage, design and develop public facilities is difficult when you’re just guessing how people use them. With the Skyfii solution you can get the facts you need through analysing and collecting data from WiFi. It will show you who’s coming in and out of our public spaces and amenities, and whether they are residents or visitors. You’ll also see how they move around, and find out how things like weather, events and traffic congestion affect usage of spaces.

You can also use it to engage people with content that’s relevant to where they are, and what they’re doing.

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Retail Solution Guide

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Connect with your Customers, Grow Sales

In retail it’s difficult to know exactly who your customers are, how often they visit and how they respond to your marketing efforts. Not anymore. With Skyfii you can use guest WiFi to collect and analyse data about people’s movements in and around your stores and match it up to what they’re doing online.

This means you can make informed decision about how to improve your product and pricing mix, your displays, your marketing and your bottom line. You can also use it to engage with customers and deliver content that is relevant to where they are, what they like and what they’re doing.

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Education Solution Guide

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Connected Campus, Better Management

It’s hard for educational facilities to make design and development decisions based on guesses or unreliable data. Now with Skyfii you can collect and analyse data about people’s movements and then make more informed decisions.

Through our smart WiFi solutions, see how many people use and move around your campus. See which facilities are most used – right down to individual class rooms, lecture theatres and cafes. Use additional data sets and see the effect of weather, holidays and events, so you can better allocate resources and timetables. Better yet, use this information to delivery content relevant to where they are or what they’re doing.

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Aliansce Shopping Centres

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Leveraging the IO Platform for Data-driven Marketing

Aliansce sought to deploy a leading Wi-Fi solution capable of providing their customers with high quality wireless internet access and enabling the acquisition of a database of registered customers. To complement the solution, the company required an integrated software service capable of delivering a seamless Guest Wi-Fi experience, whilst consuming Wi-Fi data and other data points, with the ability to use this information for critical data analytics and targeted contextual marketing.

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campus connectivity

IoT and Campus Connectivity

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“Improving specific academic and administrative outcomes is not the only benefit of analytics. Many study participants provided examples of how analytics programs can improve processes such as communications and decision making” Bischel

The education industry is one of the more recent applicants to uncover the power of big data, and ultimately that of IoT. For good reason too, as it has every inclination to join in. Why? Because campus connectivity is creating an era of ‘smart campuses’, extending significant benefits to classrooms, staff and students.

campus connectivity

Similar to the “smart cities” movement, campuses are revolutionising the way they collect, use and interpret their data. Understandably, as these ecosystems of human interaction merit themselves as small cities during schooling periods. This transformation to a “smart campus” adoption presents itself in many ways, however, holistically it represents the ability to manage assets and resources more efficiently to support campus, students and staff – all through the power of data created via campus connectivity. This is achieved through intensive learning and anticipation that can be performed by utilising data harnessing solutions, such as analytics.

Here are some insights uncovered by Educause after conducting a study in participation with Education facilities titled “Analytics in Higher Education – Benefits, Barriers, Progress and Recommendations”

69% of respondents viewed analytics as a major priority for departments

28% indicated that analytics was a major priority for entire institutions

Only 6% reported that analytics wasn’t a priority or an interest 

With a focus on supporting campus, students and staff – data and analytics can be used as a tool to understand human interaction with campus facilities. Achieved by highlighting high foot-traffic locations in campuses and facility/amenities utilisation, through applications such as Wi-Fi hardware capabilities. This in turn can be used to inform maintenance and security services, ensuring the effectiveness of resource allocation and improving efficiencies.

Support capabilities such as these also extend to retail planning and timetabling scheduling. Through analytics, insights can be generated to highlight under-usage and over-usage of public spaces; helping to make better informed development and planning decisions. In a timetable scheduling scenario, accurate accounts of student attendance can be generated through data-mining, highlighting attendance and leave rates during classes. This will enable  education facilities to make informed decisions with regards to appropriate timetabling and scheduling.

And let’s not forget good old communication. Keeping students and staff informed has become a lot simpler with new age technologies, and has become very time, location and activity specific. Through ingested data, messages can be curated indicating to those in a particular area of relevant events, updates or warnings (such as class changes or pop-up construction areas). This ability becomes seamless once married to an analytics platform, cross-referencing communication impacts to visibly live changes in campus behaviour and interaction; ultimately, supporting communication with data.

Devices showing Skyfii ebook cover page | smart cities

Smart Cities – How free Wi-Fi supports local government

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Creating a data driven smart cities project that addresses the communities needs.

Sometimes these decisions are small, and sometimes they are big, but regardless of size, every decision made will impact local constituents and visitors in one way or another. Decision-making is a significant responsibility so it’s important that those in positions of leadership, use all the tools they can to ensure that the decisions they make reflect the needs and interests of their community.

Data gathering is an important part of the decision making process, especially when it comes to those big decisions like allocating resources or planning community events. Unfortunately many of the conventional data gathering techniques are time consuming and expensive, and they don’t always give you accurate information.

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Diageo

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Harnessing big data to help drive customer loyalty and sales

Working with ALM in QLD and LMG in WA, Skyfii delivered public Wi-Fi to 100 pubs hand-picked by Diageo allowing punters to enjoy a drink and stay connected to the internet for free. The free WiFi network was designed to be a dedicated media channel for Diageo brands to communicate directly with a highly targeted set of consumers. With permanent point of sale signage in each pub promoting the free WiFi, the network is being used by thousands of punters every day and the campaign is delivering invaluable cut through and consumer engagement right at the point of purchase.

‘‘This campaign has improved our commercial relationships with key on premise customers, as we have added value to the venue in ways other than price and promotion. Through the free WiFi, we have gained greater visibility and support from our customers on the new products we have brought to market. Just as impactful has been the amount of “views” we have had on our brand adverts and the collected database is a great way to stay in touch with our consumers into the future”

Glenn Thiele – National Business Manager

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