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If you’ve noticed inflated open rates for your marketing emails recently, Apple’s Mail Privacy Protection (MPP) may be to blame. On September 20, Apple launched MPP for the Apple Mail app on iOS 15 and iPadOS 15 devices

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If you’ve noticed inflated open rates for your marketing emails recently, Apple’s Mail Privacy Protection (MPP) may be to blame. On September 20, Apple launched MPP for the Apple Mail app on iOS 15 and iPadOS 15 devices