Waverley Council and Skyfii bring free Wi-Fi to Bondi’s 2.2M yearly visitors in time for Summer
Every year, more than 2.2 million people visit Bondi Beach area to soak up the sun, sand and surf Sydney has to offer. Skyfii is now providing its guest WiFi and WiFi analytics services to the beach and its surrounding areas to make sure beach goers can share their experiences and connect with local businesses in the area.
Visitors to the ‘Golden Mile’ are being granted guest WiFi access in areas across Bondi, including all of Bondi Beach and Park, Tamarama Beach and Bronte Beach. This was ready just in time for summer, when the area becomes one of Australia’s most prominent tourist hotspots.
It all began with a trial with Waverley Council, said Skyfii CEO Wayne Arthur: We ran a guest WiFi trial in a section of Bondi Beach earlier this year and the response was incredible. Typically, councils can use guest WiFi to support local businesses by promoting bespoke advertisements and offers to users. It can also be used to, for example, identify peak times for beach goers and allocate lifesaving personnel accordingly.
Guest WiFi services have become an important offering in popular tourist areas across the world. As people’s expectations for easy and fast connectivity continue to mature, we are helping to provision Bondi’s status as one of New South Wales’ – and indeed Australia’s – key visitor locations by providing this service.
Councils – and other industries such as hospitality and retail – can also benefit with Skyfii from access to its real-time data analytics services platform. This captures and analyses consumer behaviour and provides feedback to help understand movement and behaviour patterns, identify peak times, allocate resources more efficiently and provide better experiences.
This deal is our first in the council and municipality sector, a new key target with more than 560 councils countrywide who can reap the benefits of guest WiFi and analytics. As councils seek to enhance the level of services they provide to constituents and visitors, this kind of technology can provide real time data to assist councils to better design and manage public spaces.