Retail Analytics Buyer’s Guide: The 7 questions to ask every provider of smartphone-based analytics
Collecting data from smartphones to measure customer traffic and deliver world-class retail analytics may seem complicated. There are many ways to collect the data, to manage it and report on it – all of which have their pros and cons. Without needing extensive technical knowledge, this document will help you make sense of how different solutions compare […]
Blix launches AI-driven CountSmart® technology for unprecedented accuracy in WiFi analytics
Over the last few years, smartphone operating systems have taken steps to reduce the ways smartphones can be tracked. One such step involves randomising the unique markers of WiFi, cellular (3G & 4G) and Bluetooth signals, with operating systems changing the randomisation variables from day to day. What does this mean for businesses that rely […]
Smartphone tracking: What you need to know
Tracking smartphones for the purpose of retail analytics and people counting is a growing space, and one that offers some huge benefits over the more traditional methods of people counting such as overhead cameras, thermal sensors and laser beams. Whilst smartphone tracking technology is amazing, there are some technical realities you should be aware of. […]
The Missed Opportunities Retailers Don’t Even Know About
It’s still surprising how many retailers fail to understand the importance of traffic and conversion data. With a singular focus on revenue or other obvious but misleading metrics, these store owners or managers have little interest or concern for the many variables that can dramatically impact their earnings, such as foot traffic and conversion. When […]
Same-store sales or comp sales is misleading
“I focus on same-store sales because if my comps is up, we are growing and business is good”. The Head of Retail at a large fashion retailer said this to me during a recent meeting. Now, I definitely agree that same-store-sales is important, but I felt it was my duty to explain to this retail […]
