Episode 14: Why Your Brand Needs Small Data

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Your brand needs small data. Without it, you’re probably missing opportunities to gain key insights to inform your marketing decisions. You’re also probably not as customer centric as you’d like to be. On our latest episode of People In Places, Pip Stocks, Founder and CEO at BrandHook, shared her expertise of small data and customer intimacy. Here’s a […]

Episode 13: How Walmart is Bridging The Physical and Digital Divide

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“When you work together as a team, digital and brick-and-mortar, you can increase your value in the market, not only as a strong competitor, but also for the consumers.” In Episode 13 of People in Places, Leticia Espinosa Vera shares lessons from her experience leading digital transformation at Walmart.com, Mexico. You’ll learn how Walmart teams work together to create a […]

Episode 12: The 6 Ways Shoppers Judge the Retail Experience

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James Cook is the Americas Director of Research for Retail at JLL, and has been researching retail for almost 20 years. In this episode of People in Places, he shares the 6 dimensions that every retailer needs to consider in-order to maximize the experience for their guests. He breaks down the intuitive, human, meaningful, immersive, accessible, and personalized dimensions, […]

Episode 11: How to Find the Right WiFi Technology Partner

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“Why would a retailer go with a technology partner who can only design the WiFi?” That’s how Mark Brackley, Managing Director at Jade Solutions sees it. His company is dedicated to connecting retailers to their customers through WiFi. In this episode Mark shares some tips retailers can use to find the right WiFi partner, as well as how they […]

Recap: 10 Takeaways, From 10 Thought-Leaders, In 6 Minutes

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We launched People in Places last December to explore how businesses with physical locations are leveraging new technologies, tactics, and perspectives to improve visitor experiences. We’ve been fortunate enough to sit down with thought-leaders across industries to discuss everything from using AI to create personalized visitor experiences, to building a culture and strategy around customer intelligence. Now, that […]

Episode 10: The State of Technology in Commercial Real Estate

Michael Beckerman, Founder and CEO at CREtech has made a career of being on the bleeding edge of what’s new and exciting in commercial real estate. In this episode of People in Places, he shares his tips for how to anticipate the next big thing: Stay close to your comfort zone – “I was looking around for […]

Episode 9: How AI is Shaping The Future of Retail

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Building customer profiles through facial recognition, using cameras to predict out-of-stock items, and measure visitor flow – these are just some of the ways AI may shape the future of retail. David Bonthrone is the Chief Revenue Officer of Remark Holdings, the builder of one of the world’s largest data-driven suites of AI solutions. He joins us […]

Episode 8: Why A Great Guest Experience Isn’t Optional

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Creating a great guest experience is much bigger than what happens inside your venue. It’s actually a culmination of a bunch of little touch-points that visitors have with your brand over time – from their very first interaction with your website, to their experiences inside your venue, all the way through how you engage with […]

Episode 7: How Location Based Marketing Helps Build Experience-Driven Spaces

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WiFi is no longer a commodity. It’s an asset. When your business offers guest WiFi, you’re covering your space with a powerful communications channel that can be used to better understand your visitors – and ultimately, deliver unique location-based marketing experiences to help drive conversions. Gabriel Bedoya leads consumer insights and strategy at The Insights Co. In this episode he […]