Harnessing big data to help drive customer loyalty and sales
Working with ALM in QLD and LMG in WA, Skyfii delivered public Wi-Fi to 100 pubs hand-picked by Diageo allowing punters to enjoy a drink and stay connected to the internet for free. The free WiFi network was designed to be a dedicated media channel for Diageo brands to communicate directly with a highly targeted set of consumers. With permanent point of sale signage in each pub promoting the free WiFi, the network is being used by thousands of punters every day and the campaign is delivering invaluable cut through and consumer engagement right at the point of purchase.
‘‘This campaign has improved our commercial relationships with key on premise customers, as we have added value to the venue in ways other than price and promotion. Through the free WiFi, we have gained greater visibility and support from our customers on the new products we have brought to market. Just as impactful has been the amount of “views” we have had on our brand adverts and the collected database is a great way to stay in touch with our consumers into the future”
Glenn Thiele – National Business Manager
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