Our technology provides brick and mortar retailers with a set of tools similar to what web analytics providers supply to online and e-commerce stores. We provide retailers and retail property managers an understanding of how to improve customer experiences. The Skyfii platform allows retailers to rapidly build a customer database, segment audiences, and increase customer engagement, sentiment, and conversion. We also help our retail property customers analyze their trade area and optimize leasing to get the best retail mix.
With Skyfii’s acquisition of CrowdVision, our video analytics and LiDAR capabilities are now strengthened and we can expand the benefits we provide to our customers. So, what does this mean for our retailers? We can deliver additional retail focused use cases that provide a more efficient and enjoyable customer experience.
Motion analytics derived from video and LiDAR capabilities can help retailers improve the customer experience in a variety of ways. These technologies allow retailers to act decisively to increase efficiency and conversion while improving their customers’ experience. Here are the use cases that motion analytics enable to make retail business smarter.
Understand customer movement
Motion analytics can provide needed insight around customer behavior. Understanding customer journeys is the first step to create smarter retail experiences.
Motion analytics can provide granular, real-time information about movement, occupancy, and dwell time throughout all areas. In order to optimize customer experiences, it is essential to better understand product, asset, or staff interactions within a venue. For example, retail property managers can use customer journey patterns to provide significant insight into an effective complement of retailer categories and brands. Similarly, retailers can use customer journey patterns correlated with sales data to determine performance and preference of products, categories, and brands.
Skyfii’s platform allows you to see how visitors move through different zones in your venues.
Positively influence customer behavior
Skyfii has extensive experience tailoring customer experiences through the use of our tools such as guest WiFi and IO Engage. This ensures customers have access to information, rewards, and offers that are relevant to them. Now, motion analytics bring additional and related use cases.
As mentioned above, motion analytics provide visibility of patterns of movement, journey times, and purchase behaviors. Retailers can use these insights to improve merchandising. For example, retailers can analyze customer journey patterns to determine the best product placement, displays, signage, and store layout to ensure customers easily locate relevant products. Motion analytics enable these planning decisions to be made quickly and with greater certainty.
Skyfii’s platform can provide custom metrics reports showing sales data by product category correlated with shopper visits.
Optimize staff and store operations
Motion analytics provide real-time measurement of flows and queues so retailers can schedule future staffing needs and optimize staffing in the moment. By optimizing staff’s time while in the store, staff are available to provide customer service in necessary areas like aisles and checkouts.
The Skyfii staff to visitor ratio report provides real-time measurement of occupancy and flows so retailers can schedule future staffing needs and optimize staffing in the moment.
When it comes to safety, historical analysis of common pathways can help predict congestion and traffic flow in instances of emergencies or incidents. For example, in the event of a fire, data can predict where occupants are most likely to congregate and which way they will most likely take to exit the building. This helps staff ensure clear pathways and post signage in high risk areas before an incident occurs. Real-time reports and automated alerts can help emergency services know where occupants are located if a building must be evacuated.
In addition, data can provide real-time information about customer service asset utilization like product finders, kiosks, price scanners, or service desks. Motion analytics can help retailers understand asset utilization by staff and customers, as well as other analytics, like queue lengths and times. This information can help a retailer understand the paths a customer takes to find an asset and if it is placed optimally.
Motion analytics can also help with checkout processes. The Skyfii platform can send notifications to staff or digital signage of queue wait times and direct customers to available registers. This increases efficiency and improves the customer experience.
Make your retail business smarter
Motion analytics allow retailers and retail property managers to understand what is happening in their venues in real time. This enables you to be better informed to increase efficiency and profitability while improving customer experience. Over time, customer behavioral patterns can provide the necessary detail required to make informed planning and investment decisions.
If you are looking to improve your customers’ experience and make your retail venue smarter, we can provide the data and insights you need to take your venue to the next level.