Skyfii Limited (ASX:SKF) (Skyfii or the Company), an omnidata intelligence company, is pleased to announce that it has signed a three-year Master Services Agreement (MSA) with United States retail property group, Cafaro Company (Cafaro), initially deploying services into the Eastwood Mall in Ohio.
Cafaro is America’s largest privately owned shopping center development and management company in the North America with more than 50 properties and over 30 million square feet of space across 14 states.
Initial deployment of Skyfii’s ‘IO Platform’ has begun with the Eastwood Mall complex in Ohio, with discussions around implementing the solution into additional Cafaro malls already commenced. The signed MSA allows for quick implementation across Cafaro’s portfolio through a phased rollout.
Cafaro will be equipped with Skyfii’s full suite of ‘IO Connect’ (data collection), ‘IO Insight’ (data analytics) and ‘IO Engage’ (marketing tools), serving as a critical, new business solution for Cafaro.
Skyfii’s ‘IO Insight’ module will allow Cafaro to better understand the behavior of their customers and venue performance, whilst ‘IO Engage’ will allowing their marketing team to deliver personalised marketing campaigns that directly address the demographic, behavior and interests of their shoppers, serving as an advanced marketing tool.
“We’re delighted with not just the customer data and insights that Skyfii is providing, but with the simple fact that visitors to our mall are enjoying a better, more satisfying overall experience as a result.”
– Sable Beshara-Kyle, Digital Channel Manager of Cafaro
Wayne Arthur, Chief Executive Officer of Skyfii, commented “Having built a position as a leading omnidata intelligence provider to retail property groups in Australia, the United Kingdom and Europe, we welcome Cafaro as our new mall customer within the North American market. As the United States’ largest privately owned shopping centre development and management company, we are honoured to partner with an industry leader.
This three-year contract with Cafaro highlights Skyfii’s continuing success as the business expands and grows internationally, bringing analytics, customer insights and marketing tools to industry leading clients globally.”
The MSA with Cafaro marks Skyfii’s first entry into the North American shopping mall vertical, further cementing Skyfii’s growing presence in the North American market.
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