Skyfii CEO to Complete Longest Surfski Journey Across Lake Michigan for Charity

Wayne Arthur, of San Francisco, CA, along with Rob Hartman and Billy Bellinger, of Holland, MI, will surfski 79 miles from Racine, WI, to Holland, MI to raise money for H2OpenDoors, on Sunday, July 25. The three men are all avid paddlers with varying athletic backgrounds. Arthur, CEO of Skyfii, is an impressive endurance athlete who […]

Cause Marketing: Doing Good is Good for your Business

We live in a consumer culture where customers expect more from the companies they frequent. It’s not enough to provide an exceptional product or service, it’s now integral to be a positive influence in the world and give back. Americans expect companies to lead with purpose. In fact, 78% of Americans believe companies must do […]