How Data can Help Convert an Airport Passenger into a Retail Customer

Airport retailers are guaranteed a significant amount of foot traffic as thousands of passengers make their way through airport terminals daily. Converting a passenger into a customer may sound simple—but it is not easy. According to Collinson’s Airport Journey research, passengers who enjoy their airport experience spend significantly more at the airport. However, creating an ecosystem […]

Harness Data and Analytics for Your Stadium Crowd Management Solution

As sports and entertainment event schedules fill up, full crowds will return to stadiums. Event venues will need to focus on how to make a strong, efficient, safe, and secure comeback while also following any restrictions and guidelines. In order to accomplish this, stadiums will need to understand how fans move through their venues both […]

Episode 8: Why A Great Guest Experience Isn’t Optional

episode 8 thumb

Creating a great guest experience is much bigger than what happens inside your venue. It’s actually a culmination of a bunch of little touch-points that visitors have with your brand over time – from their very first interaction with your website, to their experiences inside your venue, all the way through how you engage with […]

Episode 7: How Location Based Marketing Helps Build Experience-Driven Spaces

episode7 thumb

WiFi is no longer a commodity. It’s an asset. When your business offers guest WiFi, you’re covering your space with a powerful communications channel that can be used to better understand your visitors – and ultimately, deliver unique location-based marketing experiences to help drive conversions. Gabriel Bedoya leads consumer insights and strategy at The Insights Co. In this episode he […]