How our Marketing Services Team uses Data to Elevate Marketing Campaigns

Marketers across the globe can agree that when it comes to creating effective marketing campaigns, it is not wise to ignore data. Data provides concrete evidence and a solid foundation for a marketing campaign to build from. Analytics that provide a more comprehensive view of your target demographic can help marketers create more effective and […]

3 Innovative Ways CRE Can Harness WiFi to Improve Tenant Experiences

While COVID-19 might not be with us forever, the way it’s shifting the commercial rental market may be. As more businesses embrace remote work, and more commercial office space becomes available, it will become increasingly difficult to compete on rental prices and location alone. The tenant experience will become a deciding factor. Fortunately, your buildings […]

Proximity Marketing: How Your Business Benefits From In-Venue Targeting

As technology advances, marketing continually adds new channels to reach audiences. Wireless communications, internet connectivity, and other advancements have added multiple ways to connect with customers. The latest marketing evolution is proximity marketing, which is quickly becoming a favorite tactic for data-driven marketers. What is Proximity Marketing? Proximity marketing refers to the use of wireless […]