LiDAR technology is allowing retailers to capture shopper insights and build shopper profiles with unprecedented speed, accuracy and granularity. Our technology provides brick and mortar retailers with a set of tools similar to what web analytics providers supply to online and e-commerce stores. Motion analytics derived from our LiDAR capabilities can help retailers improve the shopper experience in a variety of ways. Here are the top 3 use cases that motion analytics enable to make retail business smarter.
#1 – Understand Shopper Movement
Using LiDAR for shopper analytics can provide needed insight around shopper behavior. Understanding shopper journeys is the first step to create smarter retail experiences.
Shopper analytics can provide granular, real-time information about movement, occupancy, and dwell time throughout all areas. In order to optimize shopper experiences, it is essential to better understand product, asset, or staff interactions within a retail store. Retailers can use shopper journey patterns correlated with sales data to determine performance and preference of products, categories, and brands.
#2 – Influence Shopper Behavior
Skyfii has extensive experience tailoring shopper experiences through the use of our tools such as guest WiFi and IO Engage. This ensures shoppers have access to information, rewards, and offers that are relevant to them. Now, motion analytics bring additional and related use cases.
As mentioned above, shopper analytics provide visibility of patterns of movement, journey times, and purchase behaviors. Retailers can use these insights to improve merchandising. For example, retailers can analyze customer journey patterns to determine the best product placement. This also goes for placement of displays, signage, and store layout to ensure customers easily locate relevant products. Motion analytics enables these planning decisions to be made quickly and with greater certainty.
#3 – Improve Shopper Experience
Shopper analytics provide real-time measurement of flows and queues so retailers can address real-time and future staffing needs. As a result, staff are available to provide shopper service in necessary areas like aisles and checkouts.
When it comes to safety, historical analysis of common pathways can help predict congestion and traffic flow. This is particularly in instances of emergencies or incidents. For example, in the event of a fire, data can predict where occupants are most likely to congregate and which way they will most likely take to exit the building. This helps staff ensure clear pathways and post signage in high risk areas before an incident occurs. Real-time reports and automated alerts inform emergency services identify occupant locations in case of building evacuation.
In addition, data can provide real-time information about customer service asset utilization like product finders, kiosks, price scanners, or service desks. Motion analytics can help retailers understand asset utilization by staff and customers, as well as other analytics, like queue lengths and times. This information helps a retailer understand the paths a shopper takes to find an asset and if it is placed optimally.
Motion analytics can also help with checkout processes. The Skyfii platform can send notifications to staff or digital signage of queue wait times and direct shoppers to available registers. This increases efficiency and improves the shopper experience.
Make Your Retail Business Smarter
Shopper analytics allow retailers to understand what is happening in their stores in real time. They are informed to increase efficiency and profitability while improving shopper experience. Over time, shopper behavioral patterns can provide the necessary detail required to make informed planning and investment decisions.
If you are looking to improve your shopper experience and make your retail business smarter, we can provide the data and insights you need to take your business to the next level.
If you want to learn more about how we can help your retail business, chat with one of our solution experts today.