Skyfii, an omnidata intelligence company, is pleased to be working with Sydney Cricket & Sports Grounds for the Sydney Cricket Ground (SCG).

We will be deploying Skyfii’s SaaS recurring revenue ‘IO Platform’ services, including ‘IO Connect‘ (data collection) and ‘IO Insight‘ (data analytics) across the SCG.

As Australia’s premier ground for sporting matches, the SCG welcomes more than one million visitors annually. The ground plays host to many widely-broadcasted sporting fixtures across cricket, Australian Rules Football, Soccer, Rugby League and Rugby Union.

Our IO Platform will provide the SCG with a feature rich captive portal solution to engage with patrons who utilize the available guest WiFi network. In addition, ‘IO Insight’ will serve as a critical venue management tool to measure patron experience such as visitor frequency, travel patterns throughout the stadium and impact of weather conditions on stadium utilization. This intelligence will enable SCG’s management to make better informed marketing, operational and staffing decisions.

 “I am very pleased to welcome the Sydney Cricket Grounds, an internationally recognised and iconic Australian sporting stadium, as a client of Skyfii. With the deployment of Skyfii’s services, the Sydney Cricket Ground will be one of the most technologically advanced stadiums in Australia, setting new benchmarks in the sporting industry.”

John Rankin, Chief Operating Officer of Skyfii

The agreement with the Sydney Cricket & Sports Grounds follows on from the contract recently signed with Somerset County Cricket Club in the United Kingdom (announced 5 February 2019). The recent success in the stadium vertical places Skyfii in a strong position to expand into the large addressable sporting events and stadium market globally.

Click here to access this announcement on the ASX website.

Related posts

Episode 15: 3 Ways Gaming and Hospitality Venues Are Getting More Value Out Of Their Data

Data is shifting the way gaming and hospitality venues are able to create once in a lifetime experiences for their ...
Read More

Episode 14: Why Your Brand Needs Small Data

Your brand needs small data. Without it, you’re probably missing opportunities to gain key insights to inform your marketing decisions ...
Read More

Episode 13: How Walmart is Bridging The Physical and Digital Divide

“When you work together as a team, digital and brick-and-mortar, you can increase your value in the market, not only ...
Read More

Episode 12: The 6 Ways Shoppers Judge the Retail Experience

James Cook is the Americas Director of Research for Retail at JLL, and has been researching retail for almost 20 ...
Read More