How many customers did not buy?
Do you know how many customers enter your stores and don’t purchase? Those are your missed opportunities and the numbers may surprise you. Until you can quantify your missed opportunities every hour, day and week, you can’t confidently optimise costs and increase sales.
CountSmart® powered traffic data
Blix Traffic provides rich customer experience data that enables accurate decision making far beyond simple door counts. Our proprietary CountSmart® technology ensures the highest level of smartphone tracking accuracy on the market today.
Improving sales starts with measuring conversion. Blix Traffic analyses conversion as it relates to customer experience, sales data, traffic trends inside and outside your locations and staff schedules. Our powerful conversion reporting identifies where the issues are and tracks changes over time for continual improvement.
Reporting by industry
Blix Traffic provides reporting tailored to the retail and automotive industries. Through years of experience, our platform has developed to provide exactly what retailers and automotive brands and dealerships need to make fast and accurate decisions to improve conversion and sales.
Staff schedules & performance
The single biggest impact on sales conversion is staff. While having the right number of staff working to service customer demand is critical, ensuring the right staff members are working at your busiest periods is just as important. Blix Traffic provides staffing reports that make it simple to continually improve staffing to increase conversion and sales.
Customer experience is directly linked to sales conversion. Great customer experience nearly always results in sales and repeat sales! Unlike basic people counters, Blix Traffic provides actual customer experience data that identifies where your team are delivering and they’re they’re falling short.
Sales numbers are not a proxy for customer traffic and conversion. A brand with 100 stores will see conversion range from 10% to 40% between stores and even at the same store on different days. As a result, if you don’t measure customer traffic, it’s impossible to truly understand sales performance. Blix Traffic provides a comprehensive suite of sales reports to spot good and poor performance at a glance.
The location of your business directly influences the customer traffic in and around your store. How do you know if your business is capturing more or less of the outside traffic? Blix Traffic measures people movements outside your store provide accurate shopfront conversion insights.
Marketing & media response
Media, events, sponsorships and other marketing activities are all designed to increase brand awareness, loyalty and ultimately drive traffic into your retail stores. Measuring customer traffic in your business provides an accurate indication of marketing effectiveness. Take it one step further with Blix Traffic and identify if you’re increasing repeat customers and reducing their time between visits.
Plug ‘n’ play
Blix Traffic is a true plug ‘n’ play system and only requires that our installer plug the Blix Traffic sensor into a power outlet within your stores. There is no interruption to trading, no holes cut in your ceiling and no wiring. Blix doesn’t use your internet as our sensors have their own 4G card and are remotely managed by our team so your IT department can rest easy!
Blix Traffic counts people inside and outside your store and measures customer experience. When you combine Blix Traffic data with sales, staffing, marketing, CRM, leads and other business data, the reporting becomes even more powerful and insightful.
Blix enables retailers to manage their entire property network by using accurate traffic data inside and outside your stores to assist with lease negotiations, site assessments, store closure impact and network planning. Blix Sites also provides traffic data on thousands of other retail sites across the country.
Automatic staff removal
Regular people counters and door counters will count anyone that enters and exits your stores, including staff. This is the fastest way to have your team lose faith in the data. Blix Traffic automatically removes in-store staff, regional or area managers, delivery people and other regular store visitors from the counts to ensure you are never over-counting.